Twitter ad revenue is extremely U.S. heavy, with 90% of revenue coming from the states. Outside countries will make up just 26 million in revenue in 2012. The ad number is expected to double by 2014 to 540 million dollars worldwide. This total revenue is tallied up from paid ads only, no costs towards maintaining a Twitter presence.
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Twitter is preparing a major upgrade to its advertising offerings according to a story in the Wall Street Journal today. The Journal reported that Twitter will introduce 15 types of new ad products in the next six months.