“HowTo” is a semiannual magazine, designed by Ogilvy, Frankfurt and written by leading Ogilvy staff and experts from the walks of media . Each issue treats a big, contemporary topic from the communication industry.
SocialScreen uses your body’s image to interact with an immersive wall projection wherein visitors can move and manipulate a variety of customized virtual objects and scenarios, tailored to fit the needs of your brand, exhibit or promotion.
The basic idea was to make a visual identity that will unite (on the one hand complementary and on the other hand opposing) personalities of Drap agency.The logo is a compact typographic solution. It frames the playful line forms that fills its body.