In this economy, a new business or project is lucky to score a dollar here, a nickel there. But Kickstarter has changed all the rules.
You already know that twitter posts have the shortest lifespan of any social media; then Facebook at an average of about 3 hours on a news feed. Here is an interesting and relevant case for blogging. I would add videos, too. The content from both of these marketing strategies can be out there for months, even years - in perpetuity, in fact. What do you think?