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The bullwhip effect: It is a phenomenon observed in forecast driven supply chain and describes that the variation in demand increases up the supply chain from consumer to supplier. -> the more steps that are in between of the consumer and the supplier, the bigger the variation gets.
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The Hot New M.B.A.: Supply-Chain Management | With global operations becoming more complex, companies in manufacturing, retail and technology—and the consulting firms that service them—are scrambling to hire people with supply-chain expertise. But these experts are hard to come by.