"When done right, corporate blogging enables customers and potential customers to engage with your brand much more effectively than traditional marketing channels. Such engagement at the top of the funnel has a greater impact farther down."
It is always a good idea to get a NDA (non-disclosure agreement) signed before discussing your App ideas in detail with any developer. It allows both parties to talk freely about potential app ideas, business models, etc, safe in the knowledge that anything discussed will not be disclosed to anyone else.
Auto Brands Are Fiercely Consistent Their online ads mirror their TV spots, which mirror their billboards, which mirror their ads in print. If it feels as though all commercials promoting cars look alike, you probably aren’t in-market for one.
Technology is brimful with features like apps, add-ons and upgrades. Car dashboards are overrun with feature-this and feature-that. Our social relationships are mediated by the features of mobile apps and our brand buying is completed through an ever-more feature-intensive array of hi-tech services for comparisons, payments and delivery. It is a world awash in features.
What are the lessons of QR for brands using the new technologies? Make it easy for consumers to use. Explain how it works, in clear, concise language. Employ it only when it can add something unique to the user experience. Make sure content or ads that contain it wont be put in places where cellphone service is unavailable. Make the apps available only for situations when using them makes sense.
I ran across this tweet a while ago and it got me thinking. “We need to change the definition of success, so young people take risks and build things.” I agree with the author that we need people (not just young people) to take risks and build things. And I agree that we need to …