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App users worry about how their personal information is used  Apps have become a major factor in mobile users’ concern about their privacy and the safety of their personal information, and research from the Pew Internet & American Life Project shows that older users, along with the more affluent and educated, are most likely to avoid apps that give them pause.

Who Is Most Concerned About Mobile Privacy?

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Which Enhanced Tablet Ads Get the Highest Marks? - eMarketer

The pre-roll with overlay and the rich media interstitial did not stand out by quite as wide a margin across so many metrics but still showed improved performance over the corresponding benchmark ad by every metric for which data was available.

Mobile Internet Is a Big Draw in Germany About half of consumers now use a smartphone or tablet to access the web http://www.emarketer.com/Article/Mobile-Internet-Big-Draw-Germany/1011386/2#sthash.00Tirckv.dpuf

Tablet owners were found to be generally older and to have higher incomes than smartphone owners, which is understandable given tablets’ higher price point.

But search behavior between smartphones and tablets cannot be lumped together. The difference in search behavior on the devices mirrors the difference in their usage patterns. More searching happens on the tablet, but it is largely located in the home. Searching on the smartphone is less common, but more likely to happen outside the home and result in an action.

But search behavior between smartphones and tablets cannot be lumped together. The difference in search behavior on the devices mirrors the difference in their usage patterns. More searching happens on the tablet, but it is largely located in the home. Searching on the smartphone is less common, but more likely to happen outside the home and result in an action.

BlackBerry's UK User Base Plummets to Below 1 Million http://www.emarketer.com/Article/BlackBerrys-UK-User-Base-Plummets-Below-1-Million/1012099/2  #blackberry

Android, Apple Continue to Consolidate US Smartphone Market - eMarketer

Mobile to Account for More than Half of Digital Ad Spending in 2015 - eMarketer

US Mobile Ad Spending, by Format, (billions)

According to a study by retail consultancy the e-tailing group and online video company Invodo, only 19% of US internet users watched clothing and accessories videos online at the end of last year. That number will likely grow as more retailers invest in online video to aid with product research and purchase decisions.

Product Videos Watched Online According to US Internet Users, by Category, Nov 2011 (% of respondents)

Teens worldwide tend to skip online ads if they can, but are more likely than older folks to appreciate the ones they can close or engage with.

Most Common Tablet Activity According to US Tablet Owners, by Age, March 2012 (% of respondents in each group)

Ways in Which US Parents* Will Use Their Smartphones to Assist with Back-to-School Shopping, 2011 & 2012 (% of respondents)

Back-to-School Shoppers Rely on Smartphones and Social Networks Source: eMarketer

Almost two-thirds of businesses are currently less than 20% mobile, according to a Q4 2015 survey. In the next two years, however, execs expect a larger percentage of their organization to be mobile as their audiences continue moving in the same direction.

Almost two-thirds of businesses are currently less than mobile, according to a 2015 survey. In the next two years, however, execs expect a larger percentage of their organization to be mobile as their audiences continue moving in the same direction.

Mobile accounted for 11% of ecommerce sales in 2012. Wow we're getting there!

Record Retail Sales on Smartphones, Tablets Take Greater Ecommerce Share—Tablet buyers grow sales at fastest pace

US Millennial Shoppers 2017: How a Digitally Native Generation Is Changing Retail - eMarketer

US Millennial Shoppers How a Digitally Native Generation Is Changing Retail - eMarketer

Google’s declining share of mobile search dollars is notable in context with the market’s fragmentation. Google owned 82.8% of the $2.24 bil...

US Mobile Ad Dollars Shift to Search Apps - eMarketer

Mdo Hispano

foursquare is the top site for actively sharing content: of foursquare users posted a photo or status update