The Path from a Social Brand to a Social Business, By Brian Solis. Posted May 7, 2012. Brian makes some excellent points defining Social Brand and Social Business. They are not the same. Brian defines a Social Business as a business that "embraces introspection and extrospection to reevaluate internal and external processes, systems and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities." Business Tips, Social Media Tips, Social Brand, Social Business, Business Branding, Business Marketing, Socialmedia, Business Infographic, Brian Solis
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Social is the way to go. The power of social networks is that your clients are already there. A frequently updated Twitter account or Facebook page is a way to engage with them where they already hang out. Promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few. This Infographic visualizes the reasons why social media should be a critical component in every business’ strategy.
Social business means creating extra value for all sides of a transaction - tech, marketing, social. #socialmedia