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Though 90% of consumers said they visited a physical store before making their last purchase, 35% of these shoppers were unsure whether they'd make their next purchase in a store or online. Read more: www.marketingprof...

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As an example, let's walk through the buyer's journey of Senior Marketing Director Pat Smith. The growth rate of Pat's company is slowing, so she's looking for new ways to expand market share. Pat's been hearing a lot of buzz about a new type of product called the "Virtual Billboard," and she is wondering whether it could help her company. Read more: www.marketingprof...

Writing - The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that ...

The sales funnel just ain't what it used to be. Find out how it's changed, and how you can adapt to it.

The following infographic by DigitalScape shows how tax filers use the Web to find tax pros and how tax preparers need to engage them: Read more: www.marketingprof...

Better Segmentation With Better Data 86% of the marketers surveyed say they could do a better job with segmentation if they had better customer data. Read more: www.marketingprof...

Targeting Customers 83% of marketers surveyed say they are effective at delivering targeted offers and messages using predefined triggers. Read more: www.marketingprof...

Social Media - I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing ...

You may already use Facebook groups for networking, but you can also create your own Facebook groups to grow your business and nurture customer relationships.

Can a computer really understand and interpret your customer's needs? We know computers can win in Jeopardy! and chess, but can they compete on personal interaction? Read more: www.marketingprof...