By the end of this year, eMarketer estimates the number of US tablet users—defined as anyone who uses a tablet at least once a month—will reach nearly 70 million, up from 34 million in 2011. At that point, roughly 30% of internet users will use a tablet at least once a month. Mobiles Marktet, Mobiles Strategies
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According to a Q1 2012 survey of US internet users conducted by market research firm Chadwick Martin Bailey on behalf of Constant Contact, 43% of those signed up for a daily deal program said they would be more likely to purchase a deal if it was offered by a local small business that they already knew. Unsurprisingly, six in 10 respondents would buy a deal if it was for something they already knew they enjoyed.
Simple personalization methods such as putting a consumer’s name in the subject line won’t cut it, though. Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.