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In aggregate, consumers were keenly aware of ads served to their tablet devices and those ads were twice as likely to raise purchase intent as typical mobile ad campaigns.

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With access to the mobile web and apps at their fingertips, smartphone owners are using their devices to find answers and make decisions on an ever-more instantaneous basis.

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staggering 67% of US consumers said mobile phones were their least favorite medium for receiving unwanted advertising. The finding was closely paralleled in the UK, at 64%.

According to a Q1 2012 survey of US internet users conducted by market research firm Chadwick Martin Bailey on behalf of Constant Contact, 43% of those signed up for a daily deal program said they would be more likely to purchase a deal if it was offered by a local small business that they already knew. Unsurprisingly, six in 10 respondents would buy a deal if it was for something they already knew they enjoyed.

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US Video Game Sales Revenues, by Type, 2009-2011 (billions)

Simple personalization methods such as putting a consumer’s name in the subject line won’t cut it, though. Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.

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