Phill lives a very simple life and even though he is the creator of a multi million dollar company he still loves to hunt and fish, and haas a very small almost shack of a house. He is firm believer in fixing things himself much like other "rednecks" and he refuses to conform to the modern society. He always says that once you do you'll just become "One of those sissy girls"
Phil was pushing the "redneck" lifestile on his grandson, by pulling them away from the video games and forcing them to go fishing to help get fish for dinner. This reinforces the stereotypes of "rednecks" and how they hunt and fish, and they do this because they are too poor to afford real food.