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Vietri sul Mare, Amalfi Coast, Italy. Vietri sul Mare ("Vietri on the Sea") is a town and comune in the province of Salerno, in the Campania region of southern Italy. It is a popular tourist destination because it is a convenient place to start the Amalfi Coast drive. Vietri is the origin of dishes, flowerpots, vases and tiles found in restaurants, hotels and homes throughout the Amalfi area.