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This is a Californian red wine aimed at a younger wine-drinking crowd. We had a name but needed to get away from any marriage connotations. The brief was: do what you like. So we did. Total production was 30,000 cases and it sold out in six weeks. Range extensions are in development now.
"After countless hours of research, the collective perception of Absinthe was deconstructed into meaningful facets of its character. Each facet was then translated into a visual language of imagery, elements, colors, and textures." Mmmm, Art Deco...