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The Longwood is one of those 1970s-era concrete high-rise structure that often feel more institutional than residential. Noticeably absent from the previous branding was any sense of warmth or homeyness. Bamboo patterns in the logo reflected a new lobby and warmer color palette for the interior of the property.

Logos should be designed to work across all mediums, and the Charlesmark Hotel's logo certainly does... but there is something special about seeing this logo in neon lights fronting Copley Square that really gives it a nightlife edge. The sign looks great hanging over the sleek red-and-black decor of the hotel bar.

Third Square Apartment's logo is simple and clean, but uses fresh colors to avoid the 'green' treatment that too many residential developers use for garden-style apartments.