ºN Italian Wine - Designed by Rob Schellenberg.Wine labels based on the longitudes of Italy and it's famous wine regions. Depending on the degrees north, the wine region was associated with a numerical logo and topographic map.
Inspired by the Niagara Butterfly Conservatory, the transformation of this butterfly is apparent as the bottle is turned. Using the language of species identification tags, this wine is personified throughout the packaging. Designed by Melissa Deckert, a student at Pratt Institute.