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“It isn’t necessary to imagine the world ending in fire or ice. There are two other possibilities: one is paperwork, and the other is nostalgia.” - Frank Zappa
--first introduced in 1965 by General Foods; now marketed under the Kraft brand. Particularly noted for its TV commercials in the 1970s, '80s, and '90s, starring child actors who--pretending to help their mothers cook--enthusiastically exclaimed: "And I helped!"