How Steve Jobs Blew Up the Rules of Branding: Jobs' insight was that you can never connect emotionally or meaningfully with customers by conceiving great marketing. No segmenting, strategy, technology or psychological insight will deliver a great brand. You must deliver a great business. The brand will be the words and emotions people use to narrate it. Jobs focused on the cart, yet even today, most marketers confuse it for the horse.
Rosa Parks (Xinhua/Reuters File Photo). Rosa proved that individual protest can change the lives of millions. In refusing to give up her bus seat to a white passenger in 1955 more was achieved through the media frenzy that followed than years of petitions and meetings. Rosa Park became a civil rights icon and is an inspiration to all of us in having composure and being defiant when enough is enough."