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How Steve Jobs Blew Up the Rules of Branding: Jobs' insight was that you can never connect emotionally or meaningfully with customers by conceiving great marketing. No segmenting, strategy, technology or psychological insight will deliver a great brand. You must deliver a great business. The brand will be the words and emotions people use to narrate it. Jobs focused on the cart, yet even today, most marketers confuse it for the horse.

How Steve Jobs Blew Up the Rules of Branding: Jobs' insight was that you can never connect emotionally or meaningfully with customers by conceiving great marketing. No segmenting, strategy, technology or psychological insight will deliver a great brand. You must deliver a great business. The brand will be the words and emotions people use to narrate it. Jobs focused on the cart, yet even today, most marketers confuse it for the horse.

Steve Jobs with the Apple II, the world's first home computer. 5 June 1977.

Steve Jobs with the Apple II, the world's first home computer. 5 June 1977.

One of my favorite pictures ever. I have this one on my wall in my room. Her soul makes my heart glow.

Books About Julia Child by Laura Shapiro and Nancy Verde Barr - Books - Review

One of my favorite pictures ever. I have this one on my wall in my room. Her soul makes my heart glow.

Rosa Parks (Xinhua/Reuters File Photo). Rosa proved that individual protest can change the lives of millions. In refusing to give up her bus seat to a white passenger in 1955 more was achieved through the media frenzy that followed than years of petitions and meetings. Rosa Park became a civil rights icon and is an inspiration to all of us in having composure and being defiant when enough is enough."

Rosa Parks (Xinhua/Reuters File Photo). Rosa proved that individual protest can change the lives of millions. In refusing to give up her bus seat to a white passenger in 1955 more was achieved through the media frenzy that followed than years of petitions and meetings. Rosa Park became a civil rights icon and is an inspiration to all of us in having composure and being defiant when enough is enough."

the first rule of fight club is that you must worship these men.

the first rule of fight club is that you must worship these men.

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