Here’s some good news: according to a new study from RIS/Cognizant, the future of the brick-and-mortar store is safe, provided retailers keep their stores and merchandising practices current. In light of the e-commerce boom over the past few years, shoppers still seek out in-store experiences. However, they have also grown more demanding.
I was shopping for a gift for *ahem* someone else when I was pulled into the shop Gloss at the Lab by their rows of prettily displayed clothing and accessories. The real standout was this wall of display shelves crafted from vintage books.