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  • Scott Gore

    False Promises Advertising Campaign | Designer: Giuseppe Lira | Image 2 of 3

  • Ewew Muanfun

    Instituto Criança Nosso Futuro: False Promises Campaign

  • Leo Zardo

    Every year, 1,000 women and children are victims of human trafficking because they believed in false promises.

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Advertising Agency: DDB Mozambique, Maputo, Mozambique Creative Director: Lenilson Lima Art Director: Giuseppe Lira Copywriters: Sérgio Aires, Zeca de Oliveira Illustrator: Silvio Pondja Photographers: João Costa Funcho, Alexandre Marques

Advertising Agency: DLVBBDO, Milan, Italy Executive Creative Directors: Stefania Siani, Federico Pepe Creative Directors: Valentina Amenta, Davide F

Hansaplast: Silence The Pain Advertising Agency: DDB, Brussels, Belgium Creative Director: Peter Aerts Art Director: Anthony Lamont Copywriter: Gertjan De Smet Photographer: Jeffrey Vanhoutte

I like this ad because if how bit uses hyperbole to show how turning off our alarms can sometimes backfire on us, and how the alarms can really wake us up in the morning.


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