There is something about this that makes me feel like it could be a strong inspiration element. I want my brand to feel happy and uplifting (she looks sad), but I also want it to be emotional like this image. Plus, the colors are beautiful with the light blue and greens (calming) and the pinks and oranges (exciting).
Expressive Watercolor Washes. Abstraction. Composition. Shapes (geo-morphic). Colors (harmonies and contrasts). Texture. Layering. Juxtapositioning. (See Gude.) Tie thematically into felt qualities of an experience, music, dancing, dreaming... Look at Aboriginal Dreamings (dot paintings), Miriam Shapiro (I'm Dancing as Fast as I can), and Miro or Kandinsky. Watercolor painting fun, but is much harder to do well than you think.