I went from pale to awesomely tan in days -no joke. This has made me so dark and so fast!! I have never gotten results like this before. I used this lotion for about 5 sessions of 15 minutes each and it gave me such a brown tan. I never burned and this natural tanning lotion goes on very smoothly. It is a powerful skin moisturizer and has a friendly coffee smell. I love everything about this tanning lotion!