Creative mobile marketing - Fed Ex Taking the Lead in Ambient Advertising is No Illusion - Great-Ads
This is a band-aid ad that shows that even super heroes get hurt and need their product. For branding, it shows that their product is a necessity for everyone.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.