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  • Keron Lee

    True Colors - never ceases to amaze me the poor colour choices businesses make when designing their logos, signage & stationary.

  • Tiffany L. Litherland

    True Colors: What Your Brand Colors Say About Your Business [Infographic] The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

  • Justin J Phillips

    True Colors: What Your Brand Colors Say About Your Business? Us this Picture graph when choosing the colors on your web sites, pictures, decorating or flyers!

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Need help deciding what colors to use for your business? Consider these brands and how we perceive them based on their color usage.

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True Colors – Breakdown of Color Preferences by Gender: "From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations. Let’s take a look at what they say about color and gender."

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