A MUST for any CXO, entrepreneur, online media consultant for this new landscape of social & emerging media. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Wine Library's Gary Vee wrote this book to describe how he changed the wine industry by using social media and video blogs. It also breaks his social business philosophy down. Good read. #GaryVaynerchuk