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...Real Gusto in a great light beer", Schlitz

"...the world's easiet opening beer can...Real Gusto – Real Easy!", Schlitz, 1962

"...Real Gusto in a great light beer", Schlitz, 1963

"When you're out of Schlitz, you're out of beer.", Schlitz, 1968 We've come a long way, baby.

"When you're out of Schlitz, youre out of beer"

Classic 60's booze ad "Schlitz "real gusto" This beer actually existed!

So to keep slim, we should make sure we drink Schlitz beer all winter long. How long did it take the public to realize that after drinking beer for 3 or 4 months, they ended up lots fatter by spring? Well, on the up side, just have another beer & soon that realization will be just a dim memory. ;) 1936 schlitz ad

Vintage Schlitz beer ad. Never really thought of this as being all that tasty, but it's definitely old haha

"When one is out of Schlitz, one is out of beer.", Schlitz, 1967

Schlitz Vintage Ad | "The highest note in beer!"

Schlitz Beer ad from The Saturday Evening Post, August 6, 1960.

1960s NABISCO Chicken In A Biskit Crackers Box Graphic Vintage Illustration Advertisement by Christian Montone, via Flickr