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"Manage Office Paperwork: The key to a well-organized home office is to manage paperwork. Considering the volume of mail that can accumulate on any given day, one in-box might not do the trick. Try a system of four in-boxes: for personal correspondence, bills, catalogs, and papers to file."
You already know that twitter posts have the shortest lifespan of any social media; then Facebook at an average of about 3 hours on a news feed. Here is an interesting and relevant case for blogging. I would add videos, too. The content from both of these marketing strategies can be out there for months, even years - in perpetuity, in fact. What do you think?