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    The Long Tail! How might this inform a more effective approach to literacy initiatives distributed across interdisciplinary networks?

    How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs This is a really excellent book

    someone recommended "read a Spanish book dealing with one of your favorite topics" - maybe I should read 'De Twitter al Cielo'

    A wonderful book that explains Jung's individuation process with myths and personal dreams and case studies.

    Influence: The Psychology of Persuasion. Another classic. Lots of great info on writing sales focused copy.

    Cuando cautivas a alguien, tu objetivo no es sacarle dinero o hacerle hacer lo que tú quieres, sino llenarlo de una gran satisfacción.

    Free: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business

    Controversial in places, however this book has lots of elements or genius scattered throughout. A must read for anyone starting a business, or running a business for that matter.

    In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change.

    A great book about Reputation and PR in the 'New Media Age'

    When difficult emotions are really overwhelming, you can learn to delve into the sensations, getting into their texture and seeing them as purely physical sensations, like hot and cold. Nothing more. And realizing that that’s all they are. Like every other emotion you’ve ever had to date, this too shall pass.