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You may have a Twitter account that you don’t use very often. You may tweet once in blue moon. You may just use it to ‘lurk’ during hashtag chats you enjoy. (Check out our list of Twitter hashtags for to get started with that!) But you may not be a full-fledged Twitter user … yet.
Some useful research from InSites Consulting, who conducted a survey of 400 senior marketing managers in the US and the UK. Most importantly, it found a positive correlation between the extent of social media integration and the company’s financial results. The results are summarised nicely in this infographic:
Should your business use twitter?follow along with this info graphic this will help you decide if your presence as a business fits with Twitter