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To summarize: Anything that can be copied will be copied, including features, marketing copy, and pricing. Anything you read on popular blogs is also read by everyone else. You don’t have an “edge” just because you’re passionate, hard-working, or “lean.” The only real competitive advantage is that which cannot be copied and cannot be bought.

Lean Canvas - an adaptation of the Business Model Canvas

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Infographic: Lean Canvas -

FIFA artistic canvas by Business Models Inc.