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    Designed to overcome the overly loss of space between the cylinders of beer, Heineken Cube optimizes storage all along the chain: from manufacturer to consumer.

    Heineken Cube concept | Designed by Petit Romaine

    • Natalie Jane

      Heineken Cube concept | Designed by Petit Romaine -- I'm not a fan of Heineken however if it got me this sweet cubed bottle I'd drink up!

    • Armando Manzanos

      #Heineken cube, un diseño espectacular y rompedor con lo habitual. #design #creative #packaging #products #beer #brand

    • Creative Manila


    • Ray Dugas

      Heineken Cube’—French industrial designer Petit Romain beer bottle concept that redefines the traditional six-packs of round bottles. Called the ‘Heineken Cube’, the bottle isn’t round, but a cube. The shape of the concept bottle makes it easier for users to stack, pack and travel with the beer bottles.

    • Kristel Pent

      Definitely an original package design. - Packaging of the World: Creative Package Design Archive and Gallery: Heineken Cube (Concept)

    • Fran Vidal

      Cerveza cuadrada, cerveza ladrillo, cerveza ecológica El diseñador industrial francés Petit Romain ha retomado y modernizado una idea desarrollada en el año 1963 por el empresario Alfred Heineken y el arquitecto John Habraken a la que ha denominado Heineken cube.

    • Steinhauser - Printed Packaging Solutions


    • Lorrianne Martin

      Heineken Cube - In 2008, French design company Petit Romain came up with the Heineken Cube, a similar but cubed Heineken bottle designed to stack. However, it was developed to save space, not to build homes. The WOBO is a Heineken-branded beer bottle that doubles as a stackable, self-aligning and interlocking brick made for building eco-homes. One thousand WOBO bricks would be needed to make a simple 10 X 10 foot structure.

    • Yvette Fitch

      Amazing - Heineken cube, beer bottle, square beer bottle, Petit Romain, packaging design

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