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Advertising on Pinterest; the concepts apply to LIS institutions as well.
Pinterest users are three times more likely than average Internet users to have visited Disney World in the past year. Their favorite magazine is Good Housekeeping. More than half of them have drank alcohol in the past month. They text and email from mobile phones and use mobile apps more often than average Internet users. They’re 11% more likely to use Verizon than other web surfers and 19% have Motorola phones.
The ROI of Social Media - Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Bit.ly/...