Fresh on IGM > Effective #PPC Ads: Deep Footprints offers a step by step guide to writing PPC Ads that will garner sales as well as traffic. Good for introductory level. > http://infographicsmania.com/effective-ppc-ads/
Automated clicks on ads and other web content drive down value, diminish investments and hurt integrity. And the bot problem only seems to be getting worse as technology advances. This summer, for example, a Long Island startup gained widespread attention after claiming that 80% of the clicks it paid for in Facebook ads came from bots and not humans.