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Search Engine Landfrom Search Engine Land

Why Big Testing Will Be Bigger Than Big Data

Big data is a big topic these days, one that has made its way up to the C-suite. The CMO may not yet fully understand what big data is, exactly. But the CMO knows he or she needs a plan for how to use it. #bigdata #marketing

digitalinformationworld.comfrom digitalinformationworld.com

Content Marketing, Advertising, Big Data And Mobile Marketing Trends 2014 [INFOGRAPHIC]

Digital Marketing Trends 2014 Content Marketing, Advertising And Mobile Marketing #Trends 2014 #infographic #digitalmarketing

Search Engine Landfrom Search Engine Land

Why Big Testing Will Be Bigger Than Big Data

Marketing leaders need to make their teams feel good — not scared — about testing those big ideas. #marketing #advertising

Marketing Landfrom Marketing Land

In Interactive Marketing, The Goalposts Always Move -- And That's Good

An increased number of CMOs say their organizations are underprepared to capitalize on what is dubbed a “data explosion". #Marketing #Business

Marketing Landfrom Marketing Land

Understanding Live Intent Data: Lifting The Veil Over Marketers' Eyes

What is live intent data, where is it, and how do I use it? #displayadvertising #advertising #marketing

Search Engine Landfrom Search Engine Land

Infographic: Search & Call Tracking

70% of marketers are not regularly reporting to management their social media conversations about their brand?

Online content has become a mainstay of today’s small business marketing strategies. Are you equipped with the tools you need for the job? Here are five essential content types that no content mark...

The Social Marketing Compass -- Your brand is the platform from which all dialogue and engagement ensues. http://clairification.blogspot.com/2012/03/what-kind-of-content-king-are-you.html

Search Engine Landfrom Search Engine Land

Report: National Marketers Love Local, Fail At Basic Tactics

GMS Local, an initiative from GroupM focused on local search and local digital strategies, found that most of the respondents (national marketing executives) spent more on local vs. national advertising and more generally on digital than traditional media marketing. However, there were some very basic local tactics that these national brands were failing to utilize.

Search Engine Landfrom Search Engine Land

5 Colorful Sketches On Conversion Optimization

Scott Brinker @Scott Doorley Doorley Brinker of ion interactive shared great #Conversion #Funnel sketch, If "your funnel aligns w/your prospect's perspective good things happen."

Search Engine Landfrom Search Engine Land

5 Colorful Sketches On Conversion Optimization

Why Landing Pages Are Awesome

Mashablefrom Mashable

How to Make Images Stand Out on Pinterest [INFOGRAPHIC]

Pinterest Image Optimization

Marketing Landfrom Marketing Land

Bubble, bubble, toil and trouble: Tough times ahead in digital

Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so -- and he offers marketers advice on how to survive the impact. #displayadvertising #display #marketingnews #advertising

Marketing Landfrom Marketing Land

Infographic: The Evolution Of The Marketing Department From "Push" To "Pull"

Infographic: The Evolution Of The Marketing Department From "Push" To "Pull" #Marketing