Big data is a big topic these days, one that has made its way up to the C-suite. The CMO may not yet fully understand what big data is, exactly. But the CMO knows he or she needs a plan for how to use it. #bigdata #marketing
Report: National Marketers Love Local, Fail At Basic Tactics
GMS Local, an initiative from GroupM focused on local search and local digital strategies, found that most of the respondents (national marketing executives) spent more on local vs. national advertising and more generally on digital than traditional media marketing. However, there were some very basic local tactics that these national brands were failing to utilize.
Bubble, bubble, toil and trouble: Tough times ahead in digital
Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so -- and he offers marketers advice on how to survive the impact. #displayadvertising #display #marketingnews #advertising