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Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is now allowing advertisers to target hashed lists of existing and potential customers, and categories like role playing gamers or soda drinkers. This expansion of Facebook’s Custom Audiences program could rake in revenue and attract businesses by matching ads to real spenders.

Facebook Lets Advertisers Tap Purchase Data

Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is now allowing advertisers to target hashed lists of existing and potential customers, and categories like role playing gamers or soda drinkers. This expansion of Facebook’s Custom Audiences program could rake in revenue and attract businesses by matching ads to real spenders.

According to AdAge, the Facebook/Publicis deal is said to be worth around $500 million. #ZooSeo

According to AdAge, the Facebook/Publicis deal is said to be worth around $500 million. #ZooSeo

Facebook’s Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY]

Facebook's Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY]

Facebook’s Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY]

Goodbye #Facebook Nearby, hello Facebook Local Search. http://searchengineland.com/facebook-nearby-is-now-facebook-local-search-154507

Facebook Nearby Is Now Facebook "Local Search"

Goodbye #Facebook Nearby, hello Facebook Local Search. http://searchengineland.com/facebook-nearby-is-now-facebook-local-search-154507

How Private Is Your Social Media?

FB Graph Search “Married people who like Prostitutes … these people’s spouses”

As of today, you can count Facebook as a potentially significant new competitor in local search — on mobile devices. The company is updating the “Nearby” feature in its iOS and Android apps. Read more about the news here: http://searchengineland.com/facebook-nearby-local-search-142617

Facebook Gets Into Local Search With "Facebook Nearby" For iOS & Android

As of today, you can count Facebook as a potentially significant new competitor in local search — on mobile devices. The company is updating the “Nearby” feature in its iOS and Android apps. Read more about the news here: http://searchengineland.com/facebook-nearby-local-search-142617

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