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Google Adwords for video, will enable customers to place ads in YouTube videos, alongside search results, and in the company’s display network. Google is hoping Video AdWords will enable an easy monetizing for Youbtube,

87% of respondents say that digital video is more effective than display advertising. Behavioral targeting will increase video in their campaigns by 24% this year.

According to the Pew Internet & American Life Project, nearly three-quarters of those asked dislike such targeting. And people do notice — nearly two-thirds report experiencing being targeted by ads.

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report,