Report: How Paid And Earned Facebook Programs Drive In-Store & Online Goals
Today, with the collaboration of Facebook, comScore unleashed a research report that examined the affect paid and earned Facebook media had on both in-store and online sales. The data uncovered conflicts wholeheartedly with the recent statements made by GM, that Facebook Ads don’t work.
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Facebook has been working feverishly on creating enhanced ad offerings. According to Clickz, the most traditional form of Facebook ads will be adding rotation to the mix. Currently ads are static on a page and aren’t swapped out until the user hits a different page.