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E-mail Open Rates Declining, Click-Through Rates Rising [Study]

A new study from Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is the primary reason that consumers “like” a Facebook page and why they subscribe to a company e-mail list.

New Research: Email Converts 10 Times Better Than Social Media [Infographic]

When asked to identify their top five priorities for the year, social integration and improving analytics were highest on the minds of email marketers, with 37% of those surveyed choosing each goal. That’s according to a new study conducted by the Relevancy Group and sponsored by Return Path. #email

In Fleishman Hillard’s 2012 Digital Influence Index, a global study, we are reminded that although consumers prefer search for finding what they want online (thus, making it a mandatory for marketers) — in every country around the world — the branded site is next.

Study: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant Offers http://marketingland.com/study-millennials-more-comfortable-sharing-personal-data-in-exchange-for-targeted-ads-relevant-offers-40975

"According to recent studies, event marketing is the most effective in generating leads and leading to overall brand awareness." #marketing #advertising #socialmedia #business

Why re-invent the wheel every time you run into a common problem? #Advertising #AdWords #Code

There is one key metric that many are overlooking, one that many Email Service Providers don’t even display: Click-to-open rate, often abbreviated CTOR.

What are consumers looking for with local search?

[Infographic] How to Get More Clicks on Twitter

How far consumers usually travel for local businesses

Brand Impact vs. Conversion Rate

Call to actions for mails

[Infographic] How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks

Consumers' Online Behaviour Infographic

Maximize Your Tweets [INFOGRAPHIC]

The Ultimate Time Machine: Social Media from 1960 – 2012 [Infographic]

Un día en Internet [infographic] http://www.nubelo.com/blog/un-dia-en-internet-infographic/ ____________________________ A day on the Internet [infographic] http://www.nubelo.com/blog/un-dia-en-internet-infographic/