Also on these boards
Student Spotlight: Gravity Wine - "I wanted to go beyond a simple label for the bottle and create something that had a more tactile aspect to it so I decided to use paint in conjunction with a label as a way to achieve this. I had to experiment with many different bottles and paints to get this end result uses white ceiling paint and non-tapered, dark bottles." These wine bottles were designed by Patrick Hill, a student in the Communication Art & Design program at the University of Louisville.
This is a Californian red wine aimed at a younger wine-drinking crowd. We had a name but needed to get away from any marriage connotations. The brief was: do what you like. So we did. Total production was 30,000 cases and it sold out in six weeks. Range extensions are in development now.
The cork is a sign of humility, an object of little value, often used as craft material, as a simple and easily manipulated element with which to play and create. The use of cork gives it the air of something simple, typical of an everyday product. The cap is the element that unifies and personalizes the whole range. The motif designed for each label refers to the country of origin.