Madison Reed will change the way you feel about hair color. Our products protect and pamper your hair while empowering you to color, better. That means 100% gray coverage, brilliant results, and ingredients you feel good about like Argan Oil, Keratin, and Ginseng Root. And, none of the ones you don't including Ammonia, PPD, Resorcinol, and parabens. This is hair color the way it should be.