"If we are obsessed, we are oppressed. The market needs for us to not quite ever be fully satisfied so that we are always willing to consume. If a company believes that it has really invented the perfect mascara, it would only offer one mascara. What it believes is that by giving you options, you will never rest in your quest. And your quest is what they need because your quest sends you back to the store. Your quest for perfection keeps them in the black."