I love this quote by J.K.Rowling. It speaks volumes. It relates to how Fletcher talks about in Chapter 11 that endings matter. We must always remind ourselves that we have to end with something that will linger in the reader's mind.
Extreme: I like this one because it definitely suits the genre in which it comes from. The eerie scratchy look of it adds and element of horror which goes with the band name origination. (Whitechapel--Jack the Ripper)