In 1884 Dr. Gustav Jaeger, a German professor of Zoology and Physiology at the University of Stuttgart developed 'scientific' theories about the use of hygienic dress and of wearing wool, next to the body.  He published his essays on health culture as Dr. Jaeger's Sanitary Woollen System. He wanted everyone to use wool fibres throughout the house right down to the bed sheets. He thought pure animal fibres would prevent the retention of noxious exhalations of the body. #jaegerwoolweek

In 1884 Dr. Gustav Jaeger, a German professor of Zoology and Physiology at the University of Stuttgart developed 'scientific' theories about the use of hygienic dress and of wearing wool, next to the body. He published his essays on health culture as Dr. Jaeger's Sanitary Woollen System. He wanted everyone to use wool fibres throughout the house right down to the bed sheets. He thought pure animal fibres would prevent the retention of noxious exhalations of the body. #jaegerwoolweek

c1891 Etiquette Book Victorian Manners Culture Dress Toilette Sex Decorum Deportment Fashion Language Poetry of Flowers Illustrated

c1891 Etiquette Book Victorian Manners Culture Dress Toilette Sex Decorum Deportment Fashion Language Poetry of Flowers Illustrated

In 1884, a follower of Dr Jaeger's teachings, Lewis Tomalin, opened a new clothing store in London: Dr Jaeger’s Sanitary Woollen System. Early clothing catalogues for the company contained samples of wool for customers to touch and examine.

In 1884, a follower of Dr Jaeger's teachings, Lewis Tomalin, opened a new clothing store in London: Dr Jaeger’s Sanitary Woollen System. Early clothing catalogues for the company contained samples of wool for customers to touch and examine.

It's Wool Week. Create your own board inspired by wool for a chance to win a Jaeger gift card. Simply tag your posts with #JaegerWoolWeek

It's Wool Week. Create your own board inspired by wool for a chance to win a Jaeger gift card. Simply tag your posts with #JaegerWoolWeek

#JaegerWoolWeek clearly this ad is *old* - hell I'd wear it NOW! Not today like but your know what I mean, C.L.A.S.S.I.C #JaegerWoolWeek

#JaegerWoolWeek clearly this ad is *old* - hell I'd wear it NOW! Not today like but your know what I mean, C.L.A.S.S.I.C #JaegerWoolWeek

1863.  La Mode Illustree.  Swimming costume with the skirt.  How Parisian!

1863. La Mode Illustree. Swimming costume with the skirt. How Parisian!

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