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Are IV drips the new It bags? High-powered New Yorkers addicted to $1,000 vitamin hits to boost energy and get the edge on workplace rivals

Trend: The Hollywood health craze for receiving vitamins through an intravenous drip has spread cross-country and now many high-powered business women are booking in for treatments on their lunch break

Some of its celebrity proponents? Madonna, Simon Cowell, and Cindy Crawford. A few weeks ago Rihanna even Tweeted a picture of herself getting an IV drip of what she called the"party-girl drip."

High Dose Intravenous Vitamin C Infusions - alternative medicine, naturopathic medicine treatments. Consider with cancer patients or general health.

In Japan, for instance, IV cafes offer entire menus of vitamin drips, from jabs that burn fat to those claiming to boost skin radiance.

intravenous vitamin drips are the new "drugs" of choice for some movie stars, singers, and other A-list celebrities.