Pinterest users are three times more likely than average Internet users to have visited Disney World in the past year. Their favorite magazine is Good Housekeeping. More than half of them have drank alcohol in the past month. They text and email from mobile phones and use mobile apps more often than average Internet users. They’re 11% more likely to use Verizon than other web surfers and 19% have Motorola phones.
Women And Pinterest: The meteoric rise of Pinterest as one of the top three most visited sites on the web is credited in no small part to its adoption, use and sharing by women. Regardless of age (although some specific female demographics seem to be more likely to use it than others) women have flocked to the visually inspired site. The numbers don’t lie, and in the case, the numbers tell a very interesting story about women and the (social media) influence they wield.
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