Design for usability is critical to ensuring the intended audience can navigate through a piece of academic writing effectively. This could require considerable development of new skills on top of the main task of creating the content of the written piece.
Why would you want to leap out of a perfectly good aircraft? To fly a winged jetpack over the city of Rio de Janeiro, of course. It sounds nuts, but it's just a day in the life for Yves Rossy, the self proclaimed "Jetman" who flew over the Grand Canyon last year. The video http://www.youtube.com/watch?feature=player_embedded=fKzumqEpuUg
"designer Yang Jae Wook wants to take things in a different direction with Circle, a "courteous printer" concept. Circle is designed to rotate a piece of paper around a vertical drum before ejecting the printed page, curled around the device’s exterior for the smallest possible footprint." via the Verge