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We love smart advertising campaigns. German agency Jung Von Matt has produced the ‘Imagine’ campaign for Lego. The print advertising campaign plays with your imagination. Using only the most basic stones by Lego, the agency has constructed your favorite cartoon characters. With a little bit of imagination you get it and understand the genius behind the campaign.

Highsnobietyfrom Highsnobiety

Lego Imagine Ad Campaign - Minimalist Versions of Your Favorite Cartoon Characters

"Imagine" Lego Campaign - Bert and Ernie

hey, simplicity.

hey, simplicity.

Minimalistic Lego Cartoon Characters

hey, simplicity.

Lost At E Minor: For creative peoplefrom Lost At E Minor: For creative people

37 typography posters by Jerod Gibson

Typography posters by Jerod Gibson

The Dieline - Branding & Packaging Designfrom The Dieline - Branding & Packaging Design

Globus Organics

globus organics. Absolutely love to see this different kind of style used in food packaging.