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These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
Absolut Bus Shelters | The Bus Shelter campaign was developed at TBWA\Chiat\Day New York by creative director Mark Figliulo, art director Jin Park, associate art director Nicolas Troop, photographers Ellen Von Unwerth and Amanda De Cadenet.