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1927 Volvo logo

1927 Volvo logo

When the merger occurred in 1932, the Auto Union emblem was made of four interlocking, overlapping rings–each containing the logo of a participating brand.

When the merger occurred in 1932, the Auto Union emblem was made of four interlocking, overlapping rings–each containing the logo of a participating brand.

Volvo means 'I Roll' in Latin, and the circle/arrow logo is the conventional map symbol for steel (which for a long time was Sweden's most famous industry). That circle/arrow symbol isn't arbitray, it represents the shield and spear of Mars, also the alchemical symbol for iron.

Volvo means 'I Roll' in Latin, and the circle/arrow logo is the conventional map symbol for steel (which for a long time was Sweden's most famous industry). That circle/arrow symbol isn't arbitray, it represents the shield and spear of Mars, also the alchemical symbol for iron.

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