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The new funnel of marketing.  It is about creating advocates for your brand. Inbound Marketing, Marketing Digital, Infographic Marketing, Facebook Marketing, Internet Marketing, Content Marketing, Marketing Strategy, Online Marketing, Social Media Marketing
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Understanding Your Customers' Buying Intent - PhotoShelter Blog

A key concept in sales and marketing is the “funnel” which describes the path from prospect to customer. There are several steps in a buying funnel (unique to every business), and at each step, you lose people, so the funnel narrows. As the name implies, the funnel has a wide mouth — this classically represents…