Cory Clarke Contributes to L2 Digital IQ Index ~ This week, L2 Research released its second annual 'Digital IQ Index: Magazines'. L2 Digital IQ Index is the global, seminal benchmark for digital performance of prestige brands. Partner, Cory Clarke, worked as a contributor to the report which gauges the digital competence of 80 global magazines. Website, Digital Marketing, Social Media, Mobile, and Tablet are the five categories of focus.
"Last year, Bergdorf's took the 22nd spot in New York University L2 Think Tank's second annual Digital IQ Index that ranks specialty retailers according to online competence. This number is impressive given that it has just one physical location and is held in the same esteem — digitally — as Macy's, Victoria's Secret or Sephora, which have hundreds of doors."
Of the 80 magazine brands included in L2’s latest Digital IQ Index: Magazines report, the average mag Twitter account boasts 450,000 followers, an increase of 69% over last year. And then there are magazines’ secondary accounts which allow users to subscribe to a publication’s more specialised updates, whether they are tied to a particular blog, or to a feed tailored to a topic.
There's been some movement in the rankings in the second annual Digital IQ Index study on the magazine industry from market research firm L2, which measures digital strategy execution among 80 magazine brands. TIME, which last year ranked as the number-one brand executing across digital, social and mobile platforms, was knocked off the top spot by Wired, which this year was the only brand to achieve "Genius" status. #magazines #publishing #digitalmarketing #socialmedia #scottgalloway