How Do Google AdWords Work? - Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that. A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings and more.
Online Advertising: The birth of social media and gadgets like the iPhone and the iPad created new opportunities for multimedia, location-based ads that span across platforms, making online advertising as rich a field as it's ever been. This infographic shows the evolution of digital/online advertising. Dig deeper into the J+B digital marketing realm here http://www.jbnorthamerica.com/media/online-advertising-marketing-company